This workshop is designed for senior executives (C-suite) of medium and large established businesses who are involved in the digital transformation of their businesses. They are either disrupting their own businesses or need to respond to disruption by startups. Past senior company executives include Nike, BMW, Chanel, Microsoft, BNP Paribas, Renault, Hermès, Deutsche Bank, Kraft Heinz, Unilever, Wimbledon, Avon, Pearson.
Anonymmous quotes from past participants:
"Nailed it. Educational and entertaining"
"Excellent! Loved the content […] useful and actionable"
"Very simple, relevant, memorable theory with practical applications."
"Really got me thinking about my own company and what we can do."
"I found it very thought provoking. Will take some of the learnings back to my job."
"This blew my mind. I was skeptical about the idea of a recipe for disruption, but the professor convincingly explained his theory."